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What is a Visual Practitioner?

Visual practitioners are a diverse group of professionals who employ a variety of tools and methods, including custom visuals, diagrams, illustrations, storyboards, visual agendas, mapping systems, images, icons, drawings, multimedia, and more to capture information, communicate ideas, and stimulate creative thinking.  As our world becomes more visual, especially in the digital realm, visual tools and strategies become more powerful.

Visual practitioners work in person and online in many settings, such as:

  • strategic planning, leadership development & change management meetings
  • conferences, summits & workshops
  • curriculum design & education
  • innovation & brainstorming sessions
  • consulting & coaching


How can a visual practitioner benefit your organization?

—Stimulate creative thinking through visualization


If your organization is looking for a way to shake things up and encourage creative ideas, consider employing a visual practitioner. Imagine a session where a visual practitioner captures the flow of information and ideas in real time, harnessing the energy of the room, as well as specific information.  As participants see the visualization take shape, themes emerge, connections are made, and potential pitfalls are identified. 


David Sibbet, a leader in the field of visualization, said that visual practitioners help people “see what they mean.” As a visual practitioner extracts key ideas and organizes information visually, participants’ comprehension and retention increases. As they see their ideas being captured, participants feel empowered and develop a sense of ownership of the project. Visual practitioners inspire people to approach challenges in new and creative ways, freeing people from conventional ways of thinking and generating real progress.


At the conclusion of a session with a visual practitioner, your team will have a visualization that captures the experience they shared, as well as the ideas and information discussed. A historical document and an inspirational piece, the visualization is a tool your organization can use to identify the most useful parts of the experience for years to come. Many clients say they discover new pieces of information and make new connections with each fresh viewing of the visualization.




In today’s global marketplace, teams are often comprised of people with different communication styles, cultural backgrounds, and native languages.  How can we harness the strength diversity brings, when so much can be lost in translation?  While words can be misinterpreted, images are universal.


When a visual practitioner captures a conversation or facilitates a session, team members can easily see that their ideas are being understood and incorporated into the visualization.  Participation and comprehension increases, especially among non-native speakers, and ideas are communicated clearly. A visual practitioner can help foster a collaborative, creative spirit that strengthens your team.


Who utilizes visual practitioners?

Business, nonprofits, individuals, educational institutions, and government organizations all benefit from employing visual practitioners. From global corporations, to startups and dreamers, our clients recognize the power of visualization to create change and inspire innovation.



  • Google
  • Apple
  • eBay
  • Nike
  • Visa Corporation

Foundations & Nonprofit:

  • National Science Foundation
  • MacArthur Foundation
  • Crystal Bridges Museum of American Art

Education & Government:

  • Stanford University
  • National Park Service
  • U.S. Department of Education
  • Columbia University







Would you like to find a visual practitioner in your region who will help you discover new ways of thinking and problem solving? Use this map to find a Visual Practitioner.