Dana Rulf's blog

For World Sketchnote Day, which is celebrated annually on January 11, I created a sketchnote with a 5-step guide to sketchnoting. I received a lot of responses to it on LinkedIn, which of course made me happy - and also got me thinking. Why do visual notes attract so much interest? What is it about images that people instinctively respond to? And how do visual notes help in everyday business life?

As the saying goes, "a picture is worth a thousand words". There is certainly a lot of truth to this: pictures help us learn, pictures attract attention, pictures explain difficult concepts, pictures inspire - but why? Why are pictures so effective? Why does the human brain love pictures so much?