Value Based Pricing: What it looks like in practice for creatives
with Cletis Avery and Sunny BenBelkacem
Purpose:
There are a lot of pricing models visual practitioners use to price work. Most of us have heard of Value Based Pricing (VBP) but many may not really understand it or how to apply it to how we price out our work. Join Sunny BenBelkacem in conversation with Cletis Avery of Averything Media, a videographer and marketing content consultant who occasionally moonlights as a MGTaylor Knowledge Worker facilitating DesignShops©. Cletis uses VBP in pricing out projects and has a conversation framework he applies when scoping and pricing with a client.
Objectives:
We will explore what VBP might and can look like for the visual practitioner.
Format:
Expect a great interactive conversation followed by breakout work to understand how it applies to the various roles of the visual practitioner and role playing to practice trying on a value based pricing conversation.
When: 7 August 2024, 11 am - 1 pm ET
Registration is required: https://us02web.zoom.us/meeting/register/tZEud-CvqjIvGNVocC7_bNxzdYRIEuOniLgs
Our Presenters:
Cletis Avery is a former professional baseball player who now runs a marketing agency based in Atlanta, GA called Avery Media. During my 4+ years as a full-time creator and entrepreneur, he was selected as a top 100 black TikTok creator and has worked on projects with Coca-Cola, Nike, Sony, HBO Max, and Polo Ralph Lauren to name a few. Cletis has worked with a few MGTaylor practitioners as a Knowledge Worker but spends most of his time doing client work helping businesses scale their operations and build authentic online brands through growth marketing strategies. He recently delivered a virtual panel discussion to 500 creators teaching how to be successful in multiple niches. His experience in different industries allows him to connect with multicultural groups through a diverse lens and his fun and charismatic personality.
Sunny BenBelkacem (of That Girl Shines) is a visual facilitator, teacher, writer and graphic artist. After graduating from the University of Dubuque, she started her career at Ernst & Young’s Accelerated Solutions Environment in 1998 and has worked as a visual artist ever since. Sunny is passionate about using visuals to help people learn, understand, clarify, and create solutions collaboratively. She has had the pleasure of working with fortune 500s, non-profits, and educational institutions of all kinds. She served as a board member and president of IFVP - International Forum of Visual Practitioners for seven years, a professional organization representing graphic recorders and facilitators. She is a long time member practitioner of MGTaylor methodology and a member of The Value Web. In addition to managing a boutique business of visual solutions and workshop services, she teaches visual thinking and facilitation at Northwestern Kellogg School of Management and University of Chicago Booth School of Business. She lives in Chicago, IL with the mad data scientist known as Uncle Weezy.