Behind all this creativity is an organizational developer. My name is Laura Lagaaij and before I started my own business I worked as an organizational consultant and manager and got two master’s degrees in organizational development. My focus is on building a healthy organisation and adding value for the customer. I notice every day that drawing and visualizing by, for example, LEGO, can be put to good use in your professional life. It not only makes it more effective, but also a lot more fun.

I help organizations to visually display complex messages and I teach anyone who wants to express themselves with drawings and metaphors. Through my analytical thinking and my views on external developments, I know how to visualize the core of the story. I prefer to do that with a good dose of humor.


Visual facilitation, Training, Illustrate, Graphic recording


visual coaching, faciltation, organization culture, patient journeys,


Dutch, English