Patrick van der Pijl is CEO at Business Models Inc. and producer of the worldwide bestseller Business Model Generation (over 1 million copies sold). He helped countless board of directors, top leaders and innovation teams with their strategy and innovation. In his newest book, Design A Better Business, he writes about how the world needs business rebels. Patrick advices others to embrace uncertainty by adopting a designer’s mindset.



Graphic Facilitator, Strategy Designer/Advisor, Business Model Design/Innovator, Creative Designer, Rebel


Author of Design a Better Business, Producer of Business Model Generation


English, Dutch, German